Builder, entrepreneur, AI in construction
Award-winning builder and author. $100M+ of custom homes built in Tasmania. Now documenting how AI is reshaping the way we build.
Alfie is a standalone AI companion for builders. It plans, estimates, and keeps a build on track, working alongside you like a second set of hands on site. It's where everything I've learned about building meets everything AI can now do.
Visit alfie.co →I grew up on Tasmanian dairy farms and started a building business in the GFC. Twenty-three years later: $100M+ of custom homes, fifty-odd industry awards, and six companies built. Now I'm documenting how AI is reshaping the way we build.
I'm an award-winning builder and author. The work is personal: a drive to build better, healthier spaces, and to share the systems behind them so others can build more fulfilling lives. The mission is simple. Healthier people and a healthier planet, through the art of building.
More about Luke →Writing on building, design, business, and AI, from inside the work rather than the sidelines.
Taking builders on a Future Builder Experience to Dubai and Munich — why intentional time away from your business is a strategic move, not a luxury.
Read →A six-day family trek on Tasmania's Overland Track — nine people, 70km, and the Scout motto 'Always Be Prepared' as a life and business strategy.
Read →23 years building in Tasmania taught me the art of building isn't confined to timber and concrete — it's a mindset for designing every area of life.
Read →A book and a journal, drawn from two decades on the tools.
The guide to designing a home that suits your lifestyle: layout, budgeting, materials, and the Aligned Build Framework.
View the book →
The linen-bound planning companion: guided worksheets, checklists, and a single source of truth for your build. Now on pre-order.
Pre-order the journal →A holding group, a builder, an architecture firm, and an AI platform. The businesses behind the work.
Education, AI tooling, and the Alfie platform for construction business owners.
→Award-winning custom home building across North-West Tasmania.
→Architecture and interiors that align your home with your values, lifestyle, and future.
→Writing on building, design, and how AI is changing construction. Sent when there's something worth saying. No fluff, no spam.
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