Whether You're in Christchurch or Cairns: Dan Saunders and the Weight Every Builder Carries
Every one of our New Zealand days was opened by the same man, and every time he did it, the room went quiet in the right way. His name is Dan Saunders, and if you want to understand why I came home from this trip so fired up, start with him.
Dan introduces himself as “the Kiwi Connection, and your Australian translator.” It gets a laugh every time. But what he said after the jokes is what stuck with me, and I want to share it here because it is bigger than any tool we demonstrated all week.
Who Dan is
Dan runs Dan Saunders Construction out of Christchurch, building high performance, energy efficient homes where the results are actually measured. He runs a second company making prefabricated panels that support his own builds and other builders across New Zealand. He started in 2002. In 2012 he built the first home in Australasia to earn an 8 star Homestar rating. Homestar is New Zealand’s independent standard for how healthy and efficient a home really is: 6 stars beats code, 8 stars is best practice, and 10 is world leading. He has put up around thirty Superhomes since. He is a trustee of the Superhome Movement, the New Zealand charitable trust pushing the whole industry toward warmer, healthier, better performing homes.
In other words, Dan is the real deal. Which is exactly why what he admitted on stage carried so much weight.
The honesty that opened the room
Here is how Dan described most of his years in business:
“For most of those years I was exactly what you expected me to be, and probably like you guys as well. Absolutely fantastic on site, but blind everywhere else. Quoting on gut feel, estimating off memory and a spreadsheet held together with hopes and dreams and coffee. Working every hour I could find, but somehow still feeling like the business was running me and not the other way around.”
Every builder in that room recognised themselves in that. I certainly did. Then he named the thing most of us are too proud to say out loud:
“If you don’t evolve, you get left behind. It’s as simple as that. The building code moves, client expectations move, and the tools available to us move. I’ve watched enough good builders go under, not because they couldn’t build, but because they were still running a 2005 system in a 2020 market.”
The weight every builder carries
This was the part that got the whole room. Dan leaned into the friendly rivalry between our two countries, the rugby, the Anzacs, and then turned it into something I have not stopped thinking about:
“Building companies, whether you’re in Christchurch or Cairns, carry the same exact weight. Difficult clients, pricing jobs where material and labour costs won’t sit still long enough to quote properly, chasing margin that keeps shrinking. And underneath all of that is the stuff we don’t say loud enough. The toll it takes on us personally, our mental health, our marriages and our mates. This is not just a New Zealand problem or an Australian problem. It’s a builder problem, full stop.”
That is the whole reason Future Builder exists. Our mission has always been to end loneliness in business for builders. To hear a Kiwi builder put words to it, in his own way, in front of his own community, was one of the highlights of my trip.
Then Dan said the line that explains why he was standing up there at all:
“When I found this platform, I wasn’t finding an Australian solution to a Kiwi problem. I was finding people who had already understood exactly what I was carrying, because they were carrying it too.”
Why he shares
Dan does not treat what he knows as a secret, and that is not an accident. It is a belief he lives, and it long predates meeting us:
“We’re better when we share what we know instead of guarding it. No secret formulas, no that’s my competitive advantage. Just builders, designers and suppliers all openly sharing and showing each other how to build genuinely better, healthier homes. That’s the fastest way to lift an entire industry.”
It is the same idea the Superhome Movement is built on, and it is the same idea underneath everything we do at Future Builder. Dan found us, as he tells it, on Instagram. He saw Kyle talking about the business side of building, one conversation led to another, and it turned out Dan was the very first Kiwi builder on the platform. Now he is the one welcoming rooms full of other Kiwi builders in.
“When you’re on your own on the tools, it’s very easy to think you’re the only one carrying it. You’re not. You just haven’t found your tribe yet. […] Every builder deserves to find their tribe too.”
Why this matters
I could have filled this post with the clever AI setups we showed off in New Zealand. There will be plenty of that in the other pieces from this trip. But the thing I most want other builders to hear is Dan’s actual message, and it has almost nothing to do with software.
Evolve, or get left behind. Stop pretending the hard parts are not hard. And stop guarding what you know, because the builders who share are the ones who lift the whole trade, themselves included.
Dan went from feeling like his business was running him, to standing on a stage helping other builders find their feet. That is the journey. The tools just make it faster.
If Dan’s story lands with you, that feeling of carrying it alone is exactly what Future Builder and our Alfie platform were built to end. Come and find your tribe.
Cheers Luke
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